Listen: The Poetry of Propaganda

 

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“In my lifetime, I have never lived one day of peace in my country,” says Jose Miguel Sokoloff. This ad executive from Colombia saw a chance to help guerrilla fighters choose to come home — with smart marketing. He shares how some creative, welcoming messages have helped thousands of guerrillas decide to put down their weapons — and the key insights behind these surprising tactics.”

http://www.thisamericanlife.org/radio-archives/episode/575/poetry-of-propaganda

 

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